Digital Marketing

Presentation

For Glomac Berhad

Overview

Malaysian current
digital landscape

MALAYSIA

The Essential Headline Data You Need to Understand The State of Mobile,
Internet And Social Media Use

TOTAL
POPULATION

0 M

TOTAL POPULATION

0 %

MOBILE PHONE CONNECTION

0 M

VS. TOTAL POPULATION

0 %

MOBILE PHONE CONNECTION

0 M

PENETRATION

0 %

MOBILE PHONE CONNECTION

0 M

PENETRATION

0 %

DAILY TIME SPENT WITH MEDIA

Average Daily Time That Internet Users Aged 16 to 64 Spend with
Different Kinds of Media and Devices

USING THE
INTERNET

7H 57M

USING
SOCIAL MEDIA

2H 57M

WATCHING
TELEVISION

2H 59M

LISTENING TO MUSIC STREAMING SERVICES

1H 26M

USING A GAMES
CONSOLE

1H 04M

POPULATION BY AGE GROUP

The Total Number of People Whithin Each Age Group

TOTAL
POPULATION

MILLION

POPULATION AGED 13 AND ABOVE

0 %

25.6 MILLION

POPULATION AGED 18 AND ABOVE

0 %

23.0 MILLION

POPULATION AGED
16 TO 64

0 %

21.8 MILLION

Malaysian Digital landscape overview

0 M

Internet users

0 M

total population

Internet penetration is at an all-time high with 80% of Malaysians connected to the internet.

population growth

Internet users growth

The population of Malaysia is steadily increasing at 1.3% growth annually while the numbers of internet users is doubled at 3% growth.

0 hours

social media

0 hours

online

Malaysians spent 33% of their day online with 37.5% of that 33% on social media alone.

average age

The average age of Malaysians indicates that a large number of Malaysians have buying power.

0 M

Active user

Active users on Facebook monthly. 43% active female Facebook users while 57% are active male users

0 M

users

Malaysians internet users use social media for work purposes

0 M

active users

96% active internet users on mobile messengers and video viewers on mobile monthly.

Top 3 most active
social networks in Malaysia

Youtube

People are shown to better engage with video content compared to static content such as text and images. Malaysians are most active on Youtube indicates that Malaysians prefer video content.

Facebook

The number of users on Facebook is increasing rapidly and as Facebook Videos is introduced, creating content on Facebook could further enhance your digital marketing efforts.

Instagram

The platform which used to be all about beautiful images also supports video now! Make use of Instagram to share bite-sized video clips and build up your brand equity.

Top 3 messenger apps in Malaysia

The most popular messaging app in Malaysia and many other parts of the world. Messenger apps allow marketers to talk directly to each individual prospect, blast out promotional messages as well as automate enquiries with the use of A.I. messenger bots.

Facebook Messenger

A popular messaging platform in the USA, and shown to rank second in popularity amongst Malaysians. Leverage A.I. messenger bots to enhance your Facebook page experience as well as disseminate marketing information. The response rate of direct messaging is much much higher than that of email open rates.

WeChat

The all-in-one champion app in China is gaining popularity worldwide and ranks number 3 among the top messenger apps in Malaysia. WeChat is essential if you wish to reach out to the China market and it supports payments to boot! Definitely include WeChat in your marketing mix if you have the resources to manage it.

The total amount spent on consumer eCommerce categories by Malaysians in 2018 are as follows:

Fashion & Beauty – $771.0 million
Electronics & Physical Media – $851.0 million
Food & Personal Care – $483.0 million
Furniture & Appliances – $553 million
Toys, DIY, Hobbies – $486.0 million
Travel (including accommodation) $2.759 billion
Digital Music – $30.0 million
Video Games – $100.0 million

What is Digital Marketing?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

What is the role of to a company?

About Digital Marketing

The number of users going online is rapidly growing from day to day as the internet becomes much more accessible to the public.

Marketing is all about connecting business to its audience in the right place and at the right time. Hence, businesses need to meet them where they are: on the internet.

Digital Marketing incorporates company marketing efforts to promote product or services using electronic devices or the internet. Businesses capitalizes on online marketing tactics such as search engine, email, social media and other digital platforms to best reach to prospective customers.

Types of Digital Marketing

Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing
Pay Per Click (PPC)
Email Marketing
Search Engine Marketing (SEM)

Search Engine Optimisation (SEO)

SEO is a process to optimize your website in order to rank higher in search engine result pages hence increasing the amount of organic traffic to your website without any paid placement.

Content Marketing

Content marketing is a marketing strategy focused on creating valuable, relevant and consistent content to appeal to a clearly defined audience and encourage them to take beneficial customer action

Social Media Marketing

Social Media Marketing utilizes social media platforms and websites to promote a product or service by increasing brand awareness, driving traffic and generating leads for a business. Facebook, Instagram, LinkedIn and Twitter are a few main channels used in social media marketing.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a form of marketing that involves promoting websites through increasing their visibility in search engines results pages through paid advertising. SEM includes the pay-per-click model on Google and Bing where businesses pay for certain keywords or phrases relevant to them to increase traffic to their websites.

SEM and SEO are closely similar in its concept to increase visibility on search engines however SEO involves in improving the visibility organically (free) while SEM uses the paid online advertising model.

Pay Per Click (CPC)

Pay-per-click (PPC) is a model in marketing which businesses pay a fee each time their ads is clicked. PPC is a method in increasing the traffic to a website or page. For example, if Glomac bid on the keyword “houses in KL’, the ad will show up at the top of the Google results page encouraging visitors to click to the website. Other forms of PPC includes:

Paid ads on Facebook and Instagram: Here, users can pay to customize a video, image post, or slideshow, which Facebook will publish to the news feeds of people who match your business’s audience.
Twitter Ads campaigns: Here, users can pay to place a series of posts or profile badges to the news feeds of a specific audience, all dedicated to accomplish a specific goal for your business. This goal can be website traffic, more Twitter followers, tweet engagement, or even app downloads.
Sponsored Messages on LinkedIn: Here, users can pay to send messages directly to specific LinkedIn users based on their industry and background.

Email Marketing

Email marketing is the process of sending commercial messages through email to targeted consumers. Email marketing can be used to increase sales, improving brand loyalty, and delivering important information. The types of emails you might send in an email marketing campaign include:

Blog subscription newsletters.
Follow-up emails to website visitors who downloaded something.
Customer welcome emails.
Holiday promotions to loyalty program members.
Tips or similar series of emails for customer nurturing.

What does digital marketer do?

A digital marketer develops, implements and manage marketing campaigns to promote a company and its products or services. They play a vital role in improving brand awareness, increasing website traffic and generate leads or customers for a business within the digital space.

Social media manager

Social media managers are responsible for curating a brand’s social channels. They monitor and interact with the audience on social media, manage social media partnerships with other brands and create or post content on social media. Social media manager also strategize and execute digital marketing campaigns. They work closely with the design team to create content that is most relevant to their audience.

Content marketing specialist

Content marketing specialist is digital content creators. They help provide businesses with useful web content, giving users a legitimate reason to visit a site. Content marketing specialist keep tracks of companies blogging calendar and create a content strategy that works best. They help businesses with campaign launches by supporting it with promotional content on the digital channel.

How digital marketing help business

The growing number of users on the internet indicates that business should build a strong online presence to reach to their audience. In Malaysia alone, people spend an average of 8 hours on the internet and 3 hours on social media. This shows that business should focus their marketing efforts as it could help a business improve its brand awareness and build stronger relationships with their prospective customers. Moving to digital also enables businesses to expand their market reach and attract a larger audience beyond the local scene. Digital marketing allows businesses to analyze valuable data by understanding their audience’s demographic, geographic, behaviour and interest that can help a business to improve their marketing efforts.